Chip customization refers to customizing chips specifically for customers according to their demands. With the rapid change of market demand, general-purpose chips cannot meet the strong demand of traditional system manufacturers for joint optimization of hardware and software. Therefore, using customized chips to further optimize system performance has gradually become the mainstream choice in the market.

According to customers' needs, ASR is able to provide a part or all of the services in various stages ranging from chip architecture definition, chip design, packaging and testing, mass production to development of supporting software. ASR helps its customers to develop higher performance products for their high-end series and meet their localization needs for supply chain security.