As smart cockpits evolve from driver assistance to immersive interaction, user expectations for system responsiveness, audio quality, and connectivity continue to rise. Recently, a new-generation intelligent in-vehicle infotainment (IVI) system powered by ASR Microelectronics’ high-performance octa-core SoC platform ASR8662 has officially entered mass production. As the industry’s first flagship Android 15-based large-screen head unit, it delivers powerful computing, high-definition multimedia processing, and high-speed wireless connectivity—injecting new momentum into intelligent mobility.

Performance Driven by “Core” Power

The new intelligent IVI system, designed and developed by Shenzhen Skycomm Electric Co.,Ltd., made its debut at both the Hong Kong Autumn Electronics Fair and Global Sources Hong Kong Exhibition, where it drew widespread attention for its exceptional smoothness and immersive interactive experience.

Powered by ASR8662’s octa-core high-performance architecture, the system achieves lightning-fast response and fluid operation. Whether navigating maps, switching between multiple apps, or streaming HD videos and games, users can enjoy smartphone-grade performance. In benchmark testing, the system achieved over 300,000 points on AnTuTu, significantly outperforming comparable products in multimedia rendering and app-switching speed.

The IVI system adopts ASR Microelectronics’ 4G octa-core intelligent SoC ASR8662, featuring a 2 × Cortex-A76 + 6 × Cortex-A55 CPU architecture, integrated high-performance GPU and in-house ISP, delivering robust computing for graphics rendering, navigation visualization, and video playback.

Professional Audio and Imaging: Turning the Cabin into a Concert Hall

Built on the ASR8662 platform’s strong multimedia capabilities, the system achieves a breakthrough in both audio and video performance.

On the audio side, it incorporates a professional-grade DSP processor supporting 48-band EQ tuning, delay adjustment, 3D surround sound, vocal enhancer, and virtual bass. These functions can be flexibly tuned to the vehicle’s acoustic environment, creating a Hi-Fi immersive sound experience. The system supports 5.1/4.2-channel RCA 5V low-level output and SPDIF optical/coaxial lossless output, balancing audiophile-grade quality with expandability for advanced sound systems.

For imaging, it integrates 1080p HD dual-channel DVR recording and 360° panoramic view without requiring external modules. With support for multiple camera inputs and real-time stitching algorithms, the system generates seamless bird’s-eye views—providing clear visual assistance in parking and narrow-road situations. It also supports instant rear-view display upon reverse gear engagement, ensuring safety from the moment the vehicle starts.

High-Speed Connectivity: Smarter and Seamlessly Connected

In today’s smart mobility landscape, connectivity defines intelligence. Based on the ASR8662 platform, this IVI system delivers comprehensive upgrades in wireless performance—ensuring seamless integration between smartphones, networks, and the cockpit.

Wireless Integration, Effortless Switching: Certified wireless CarPlay and Android Auto connections offer faster pairing and more stable operation. Navigation, music, and voice assistants can all be controlled directly from the head unit, enabling safe and convenient in-vehicle interaction.

Faster Network, Smoother Experience: The system supports next-generation Wi-Fi 6 dual-band (2.4G/5G) connectivity and is compatible with global 3G/4G network standards, covering major markets across Europe, Asia, North America, and Japan. Whether on urban commutes or cross-border journeys, users enjoy low-latency, stable online experiences for cloud navigation, music streaming, and video playback.

Comprehensive Interfaces, Boundless Expansion: The IVI system provides four USB ports, an SD card slot, three video inputs (rear view, AUX, and external devices), audio input, and USB-HDMI headrest outputs, supporting multi-display and independent audio-video outputs. Whether for family road trip entertainment or external amplifier integration, the system offers flexible, open-ended expansion for an intelligent cockpit ecosystem.

Driving the Future of Smart Mobility

The mass production of this ASR8662-powered octa-core intelligent IVI system marks another successful milestone for ASR Microelectronics and its partners in the field of intelligent mobility and in-vehicle terminals.

With its high-performance computing, advanced multimedia processing, and multi-mode wireless connectivity, the ASR8662 platform has become a key computing foundation for next-generation in-vehicle products—empowering partners to enhance user experiences and jointly advance the evolution and adoption of intelligent cockpit technologies.